BLUE CATALYST
ADVISORY
catalyzing market adoption of water technologies
As experts in science, marketing, and sales,
we know how to cut through the noise.
Let’s get you to market.
we are experienced in all stages.
Development in the lab
The goal of R&D is not to create products, it's to create products that sell. This means getting ahead of the application: learning about your market early, directing R&D according to real buyers' specifications and economics, and optimizing the product-market fit.
Proving the commercial case
How do you sell a product to a new market for the first time? It starts with data preparedness and technical marketing to build credibility among industry professionals. A pilot deployment is successful if it leads to a case study that validates the commercial case in the market.
Building a sales engine
Scaling is not just more of the same. It requires standardized messaging, operations, and strategy. It starts with hiring and training a sales team, integrating a CRM system, tracking sales activity, and setting KPIs with the goal of creating a foundation for sales velocity.
stages of market adoption
We've done it before
Before BCA, our founders built a UV water treatment business from zero to a $15M revenue pipeline in three years - profitable in 18 months, serving 10,000 families across 12 states and four countries. We know what it takes to penetrate new markets and create long-term growth.
we see the big picture
We have the expertise to evaluate the science, engineering, and competitive positioning of the technology. From small innovative design features to large trends in the industry - we see the commercial value.
we believe in integrity
There's no BS in commercialization. We hold a high standard on commercial claims, because at BCA, credibility is everything.
we don't just analyze, we catalyze
Our deliverables include deep research and analysis, but we don't measure our success in number of pages. We care about the number of partnerships initiated, channels opened, and revenue generated.
How we work
1
Research & Validation
Through internal team interviews and independent research we dive deep into your technology, application, market, and competitive landscape.
Value proposition development
We establish where you win by engaging directly with your market to determine your strongest unique value propositions and core messaging.
2
3
Partnership & Pilot Execution
We secure pilots with direct clients by leveraging our network and engaging in outreach. We manage the case study to prove the commercial value.
Marketing & Business Development
We generate assets, build sales operations, establish channels, and achieve repeatable, long-term business.
4
Our services
Commercialization Report
A multi-week independent assessment of your commercialization position:
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Technology readiness analysis
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Data preparedness review
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Competitive analysis
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Market segmentation
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Commercial opportunity development
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We learn directly through external interviews with operators, partners, and experts relevant to your target market.
Marketing and Sales Analysis
A review of your current sales and marketing operations:
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Brand & marketing strategy
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Outreach strategy
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CRM & sales reporting
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Channel network strategy
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Client journey mapping
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We bring our experience in technical marketing and building a sales operation from scratch.
Fractional Marketing and Business Development Team
We join your team with a focus on penetrating and expanding your target markets.
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Technical marketing and branding
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Sales operations build-out
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Pioneering client relationships
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Establish new channels
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Incentive and regulatory advocacy
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Brokering commercial partnerships
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We create assets, build operations, engage with the market, and execute sales to grow your business.
Together, we will achieve innovation in the water industry.
our partners
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